Report | The “Pure Customer Experience”

The times of the linear buying process and the traditional sales funnel are past. In its place, is a multi-faceted, highly adaptable customer experience. And, those who are winning in this space are sticking to the notion of the “pure customer experience” — driving conversions by limiting their customers to only the right choices.

Inside, you’ll find:

  • Is your CEO customer-first or technology-first? Which is best?
  • Thoughts on the “Puzzle Method” of deriving value from big data, fast
  • Debate around optimising for customer value versus customer insight

All quotes and ideas have been anonymised, as per club rules, so please feel free to share the report with colleagues or on LinkedIn if you’d like.

To discover ways your business can improve on customer experience, check out this LinkedIn article. Ellie Collins, a C-Suite Marketing Executive, has delved deeper into the issue following the Hidden Edge Club event and researched “3 Signs That Your Customer Experience Might Suck”.