Report | Is Social Giving The Key to Unlocking Fast-Growth?

As a leader of a successful SME, you’re constantly looking for ways to increase growth. Sources of additional revenue, alternative suppliers, or investment in technology are important, but have you considered how social giving has a key role in unlocking fast-growth?

A 2017 McKinsey report found that for 81% of employees, contributions to society & company values play a larger role in retention than salary, benefits and non-financial perks. But beyond motivating your workforce, social purpose leads to other avenues for successful growth. We united 16 C-level leaders from a range of mid-size scale-up businesses to uncover innovative & high-growth strategies with a conscience.

Download our full report from the most recent Atlas Club evening to discover:

  • Why C-level leaders are building social programs with growth in mind
  • Where to begin when building social purpose
  • How to successfully give back while positively impacting growth?


 All quotes and ideas have been anonymised, as per club rules, so please feel free to share the report with colleagues, or on LinkedIn if you’d like.