A Ruthless Retention Strategy

Wild Honey, London

Tuesday 6th August

18:30 – 21:30 BST

“In today’s rapidly evolving business landscape, customer retention is the North Star metric that significantly impacts profitability and growth, particularly for subscription businesses.”

– Forbes, 2024

Acquisition is vital for subscription companies. But, what truly elevates the leaders from the laggards is retention. The best in class know that a strong growth strategy does not exist without a bullet proof retention strategy.


The challenge is, too many organisations lack the right tools to mitigate both voluntary and involuntary churn. Whilst many are targeting voluntary churn through bundling, personalised offerings and creating a seamless experience, not enough are tackling the true value differentiator of involuntary churn. And with 61% still relying on legacy systems to uphold their growth strategy (Forbes 2024), they couldn’t even if they wanted to.


With some business losing out on 10%-20% of revenue due to involuntary failed payments alone (Forbes 2024), executives must build a robust lifecycle engagement and retention strategy to prevent hard earned subscribers slipping through the cracks. So, how can you utilise technology to facilitate a retention strategy that propels you to the very top?


Wild Honey
8 Pall Mall, St. James’s, London SW1Y 5NG


Wild Honey St James, located at 8 Pall Mall in London, offers a unique dining experience combining classic French techniques with Britain’s finest seasonal produce. The restaurant, led by chef Anthony Demetre and head chef Simon Woodrow, is known for its modern European cuisine. Since its launch in spring 2019, it has earned a reputation for excellence, as evidenced by the Michelin Star awarded to it in the 2024 Michelin Guide for Great Britain and Ireland.


The interior, designed by Jim Hamilton, provides an impressive backdrop for the exquisite dishes served. Wild Honey St James is open for lunch and dinner, offering a range of dining options including a café menu, an early supper menu, and a 16-seat private dining area. The restaurant is praised for its impeccable service, beautifully designed space, and perfection in food quality.


Senior decision-makers with a focus on Product, Technology & Growth within the subscription industry. This discussion will be valuable to you if you’re looking to evolve your offering and move away from a one size fits all experience. 


Attendance is capped to ensure every participant is able to contribute. The meeting is only open to invited participants or those who have been referred by a colleague or our partner, Recurly.



A special thank you to Recurly for their continued support of the Change Makers Club. Recurly is a leading technology-focused company that specialises in subscription and billing platforms for software, media, consumer goods, financial services, and insurance industries. Established over 14 years ago, their vision is to drive businesses to grow their recurring revenue faster, smarter, and stronger. Recurly is trusted by leading brands looking to grow the lifetime value of every subscriber. You can read more about their report here.


All of our roundtables are focused, collaborative and informative. Thanks to a chaired and moderated discussion you will: gain insights and ideas from thought leaders in different industries, benchmark your own plans within a collaborative and confidential environment and network with an exclusive group of senior executives in similar size organisations to you.

The Team

jh profile pic

James Harris


William Russell

Club Director

George Whittington

Club Director

Elle Brasier

Head of Operations



We’re committed to supporting our society and environment. When you attend a Change Makers Club event, we pledge to neutralise your carbon footprint. To offset your travel or energy usage we will plant a tree via One Tree Planted. Once mature, the average tree has a net absorption of 30 kg of CO2 per year, which equates to 227 miles of travel by car or 96 hours of office usage. You can see our maths here.


Learn more here: https://onetreeplanted.org/

If you have a question about attendance, please contact me:


George Whittington

Club Director, Change Makers Club


Tel: +44 (0) 7582 256272

Email: george.whittington@changemakersclub.com

Address: 18-20 Huntsworth Mews, Marylebone NW1 6DD