‘By integrating cutting-edge technologies with proactive customer-centric approaches, you can address key challenges but also transform them into lucrative opportunities to drive revenue and growth’
– Forbes, 2024
Acquisition is an important part of the subscriptions puzzle, but with pipelines thinning due to rising competition, senior leaders are turning to a ruthless retention and churn strategy in order to drive true growth and stay ahead.
The challenge is, too many brands are finding themselves unprepared to get ahead of churn, scrambling when customers call to cancel, miss payments, or fail to renew. And in an age where 61% of companies still rely on outdated infrastructure to drive growth [Forbes 2024], the inability to leverage predictive analytics and automation makes it nearly impossible to anticipate and prevent churn even if they wanted to.
The most competitive organizations are shifting to a proactive strategy, adopting real-time data and new technologies to predict churn risk and act before it’s too late. So, how will you integrate cutting edge technology to stay ahead of churn risks, unlocking the key to customer retention?
Mary has an intimate understanding of the subscription market, working with thousands of business to provide subscription management solutions. With multiple years of experience, Mary has an invaluable understanding of how to best leverage technology as a strategic leader, looking for new ways to innovate, improve and enhance organizations processes, practices and culture to ensure they reach their targets in an increasingly competitive market.
ATTENDEES
Senior decision-makers with a focus on Tech, IT, Engineering & Operations within the subscription industry. This discussion will be valuable to you if you’re looking to evolve your offering and move away from a one size fits all experience.
Attendance is capped to ensure every participant is able to contribute. The meeting is only open to invited participants or those who have been referred by a colleague or our partner, Recurly.
OUR CLUB PARTNER
A special thank you to Recurly for their continued support of the Change Makers Club. Recurly is a leading technology-focused company that specialises in subscription and billing platforms for software, media, consumer goods, financial services, and insurance industries. Established over 14 years ago, their vision is to drive businesses to grow their recurring revenue faster, smarter, and stronger. Recurly is trusted by leading brands looking to grow the lifetime value of every subscriber. You can read more about their report here.
THE EXPERIENCE
All of our roundtables are focused, collaborative and informative. Thanks to a chaired and moderated discussion you will: gain insights and ideas from thought leaders within the subscription economy, benchmark your own plans within a collaborative and confidential environment and network with an exclusive group of senior executives in similar size organizations to you.
James Harris
Founder
William Russell
Club Director
George Whittington
Club Director
Elle Brasier
Head of Operations
OUR SUSTAINABILITY PLEDGE
We’re committed to supporting our society and environment. When you attend a Change Makers Club event, we pledge to neutralise your carbon footprint. To offset your travel or energy usage we will plant a tree via One Tree Planted. Once mature, the average tree has a net absorption of 30 kg of CO2 per year, which equates to 227 miles of travel by car or 96 hours of office usage. You can see our maths here.
Learn more here: https://onetreeplanted.org/
If you have a question about attendance, please contact me:
George Whittington
Club Director, Change Makers Club