Report | New Angles For Growth In 2019

Employee and customer expectations today are vastly different to just a decade ago.  For years CEOs have prioritised bottom-line considerations above long-range risk-management, and rightly so.

However, attitudes are changing.  Deloitte has found that 70 percent of those aged 21 to 34 say a company’s social agenda would influence their decision to work there.  This figure rises to 80 percent when it comes to influencing purchasing behaviour.

Socially empowered business is fast becoming the most effective marketing campaign.  Growing enterprises can find that social initiatives are valuable tools in securing and retaining clients, customers and employees but is this always the case?

Fast-growth businesses face an uncertain landscape and cannot afford to onboard more risk.  With these concerns in mind, Atlas Club asked: should social strategies be on the top of your priority list?

Inside you’ll find:

  • Two case studies which demonstrate changing attitudes
  • A debate about the role of social responsibility in succession planning
  • How to sell social impact initiatives to the board and other stakeholders


All quotes and ideas have been anonymised, as per club rules, so please feel free to share the report with colleagues, or on LinkedIn if you’d like.