CX: A priority for SMEs in 2017

Customer experience remains one of the most important battlegrounds for companies in 2017. The opportunity to compete via product differentiation has almost entirely disappeared, so companies are focusing on the wrapper – customer experience. Only recently McKinsey discovered that B2B & B2C businesses who are optimising customer experience are growing 10% faster and exceeding the gross margins of their competitors by 26%.

And, this isn’t just an opportunity for enterprise-scale organisations. Join us as we ask: “Why are the CXO’s of small and mid-tier companies prioritising customer experience in 2017 above all else?”

Visit the club site for more information and to request your invitation to join the club on 1 March.