Bain & Co has found that loyal customers will go on to spend 67% more than new ones. Marketers are responding to this: Gartner predicts spending on customer retention will outstrip customer acquisition by 2:1 in 2018. These changing priorities are a reflection of a growing...
Although CI has the potential to fuel service to new heights, mismanaged data can lead to serious ramifications that arise from inaccurate insights. Backlash can be swift as awareness around privacy issues grows; share prices, revenue, reputation and even the survival of companies rest on...
[button size="large" target="_self" hover_type="default" font_style="normal" font_weight="700" text_align="center" text="Download Now" link="http://ci201.actonsoftware.com/acton/attachment/25574/f-001a/1/-/-/-/-/Hidden%20Edge%20CI%20Report%20May%202017.pdf" color="#ffffff" hover_color="#ffffff" background_color="#dd9933" hover_background_color="#dd9933" hover_border_color="#dd9933" border_radius="3" border_color="#ffffff"] The times of the linear buying process and the traditional sales funnel are past. In its place, is a multi-faceted, highly adaptable customer experience. And, those who are winning...
The value of CX is no secret, so why do so many organizations continue to under-perform here? And, why are forward-thinking marketing and CX leaders now saying their choice of technology may be the single most important indicator of success?...
The value of CX is no secret, so why do so many organizations continue to underperform here? And, why are forward-thinking marketing and CX leaders now saying their choice of technology may be the single most important indicator of success?...
The value of CX is no secret, so why do so many organizations continue to underperform here? And, why are forward-thinking marketing and CX leaders now saying their choice of technology may be the single most important indicator of success?...
The value of CX is no secret, so why do so many organizations continue to underperform here? And, why are forward-thinking marketing and CX leaders now saying their choice of technology may be the single most important indicator of success?...
The value of CX is no secret, so why do so many organizations continue to underperform here? And, why are forward-thinking marketing and CX leaders now saying their choice of technology may be the single most important indicator of success?...
The value of CX is no secret, so why do so many organizations continue to underperform here? And, why are forward-thinking marketing and CX leaders now saying their choice of technology may be the single most important indicator of success?...
The value of CX is no secret, so why do so many organizations continue to underperform here? And, why are forward-thinking marketing and CX leaders now saying their choice of technology may be the single most important indicator of success?...