Report | How to make the business case for CX investment

The 360° club met in London to explore the value of a strong customer experience for SMEs and shared top tips for creating a culture that drives customer experience.

Inside, you’ll find:

  • Top tips on creating memorable experiences — and how to make the business case for investment
  • Thoughts on the role of corporate culture in driving a positive customer experience
  • Who our club members say the top performers are in this area

All quotes and ideas have been anonymised, as per club rules, so please feel free to share the report with colleagues or on LinkedIn if you’d like.