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4 Key roadblocks to international expansion and how to overcome them

 

Hal Varian, Chief Economist at Google, recently claimed the future is all about micro-multinationals – the small and mid-tier companies operating globally, taking their competitive differentiators into the global market and seizing the competitive advantage. We explored this claim with more than 70 SME leaders throughout London and Birmingham asking the following questions:

 

  • What are the structural and operational pillars of a successful international business?
  • What do you need to ensure your staff and teams operate effectively internationally?
  • How do you promote the right culture to achieve successful global expansion?

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