Report | AI to drive “hyper-personalised” CX

Automated intelligence as a very powerful tool, but to what end? The Hidden Edge  club met in London to explore the opportunity — and potential ROI — of AI-facilitated customer experiences.  CMOs and CCOs from some of London’s largest organisations weighed in on where they thought AI will add the most business value. 

“20% of all mobile searches are now voice-based. As marketers, how do you get the attention of your audience when you no longer have a landing page to be served on to?”

Inside, you’ll find:

  • Top tips on determining what problem you should be solving with AI.
  • Why AI is actually making experiences more human, not less.
  • What questions are you forgetting to answer with AI?

All quotes and ideas have been anonymised, as per club rules, so please feel free to share the report with colleagues or on LinkedIn if you’d like.