21 Jul Report | The benefits from understanding your users
Once considered a ‘nice to have’, an engaging customer experience is now an expectation – your customers are won and lost on its execution. The standard has been set by the digital natives, such as Amazon and Neflix, with their ability to deliver simple and immediately individualised experiences.
But, there remain many barriers to delivering real-time customer experiences: older, slow legacy systems, siloed databases, and sporadic automation. With many core processes forced to rely on stale data and continued manual intervention, attempting true real-time CX is nigh on impossible.
So, how can you break into the real-time arena and contend with the digital natives?
Download the collated insight report from the Toronto Cx Leaders Roundtable dinner to discover:
- How your business can experience growth revenues 4-8% above the market average (Brian &Co)
- Whether traditional publication routes can keep up with new social media data techniques
- What to do when faced with multiple legacy systems in a complex business
All quotes and ideas have been anonymised, as per club rules, so please feel free to share the report with colleagues, or on LinkedIn if you’d like.