Report | How to expand strategically, not just opportunistically

What are the critical enablers for capitalising on explosive growth? This was the question at the heart of our most recent 360° club discussion in Birmingham. Senior leaders from some of Birmingham’s most important organisations shared tips for avoiding key expansion pitfalls, lessons on cultural success and strategies for managing the complexity of international expansion.

This quarter’s write-up includes:

  • 6 key mistakes to avoid when entering a new geography
  • Strategic vs. Opportunistic expansion — Tips for surviving when you can’t have both.
  •  The SME advantage and how to leverage it for fast access to new markets

All quotes and ideas have been anonymised, as per club rules, so please feel free to share the report with colleagues or on LinkedIn if you’d like.