The Power of Personalization
Scarpetta, New York City
Tuesday 21st March
18:00 – 21:00 EST
“90% of C-suite executives say that the current needs of customers are changing faster than leaders can change their businesses.”
– Forbes, 2022
Personalisation is no longer just a preference for customers in 2023. It is a necessity. With organisations that successfully implement omnichannel personalisation seeing 40% more revenue than average players [McKinsey, 2022], getting it right matters. Bottom line.
For most organisations though, mass personalisation remains a tough nut to crack. 78% of marketers report difficulty in scaling personalisation and 65% feel “overwhelmed” by the uptake required [Gartner, 2022]. But, if you want to remain relevant in today’s customer-centric market, you can’t afford to fall short.
To lock in loyalty and deliver on your customers’ expectations, you need a clearly defined strategy and answers to the following:
1. How can you better understand your customers and build an intimate customer-brand relationship?
2. How can you use this understanding to drive effective personalisation?
3. How can you streamline personalisation while keeping costs low?
ATTENDEES
Senior decision makers and other top-executives with a focus on Marketing, CRM, Digital and E-Commerce working within the retail industry. This discussion will be valuable to you if you’re looking to develop or enhance your organisation’s customer-centric strategy to grow revenue in 2023 and beyond.
Attendance is capped to ensure every participant is able to contribute. The meeting is only open to invited participants or those who have been referred by a colleague or our partner, Ometria.
OUR CLUB PARTNER
A special thank you to Ometria for their continued support of the Change Makers Club. Ometria is a Customer Data and Experience Platform that helps retail marketers get on the fastest route to sustainable growth. Combining the data unification and customer insight of a CDP with an experience platform, Ometria unlocks customer loyalty and CRM growth by helping retailers create personalized, cross-channel, marketing experiences their customers love at scale. We are trusted by the fastest-growing retail brands in the world such as Steve Madden, Brooklinen, Sephora UK and Fred Perry.
THE EXPERIENCE
All of our roundtables are focused, collaborative and informative. Thanks to a chaired and moderated discussion you will: gain insights and ideas from thought leaders in different industries, benchmark your own plans within a collaborative and confidential environment and network with an exclusive group of senior executives in similar size organisations to you.
THE VENUE
The Library Room, Scarpetta
88 Madison Ave, New York City
The Library, located on the lower level of the James New York – NoMad, is a spacious room with natural light, specifically designed for private dining. Mahogany wood furniture and contemporary artwork adorns the room, creating a sophisticated atmosphere which is perfect for intimate discussion-dinners.
Sophistication meets simplicity. The philosophy of Scarpetta’s kitchen is to create bold flavors by amplifying the essence of seasonal ingredients. The signature pastas are made in-house daily and are paired with the highest quality, locally-sourced ingredients. A selection of set menus have been hand-crafted especially for The Library Room by Chef Jorge Espinoza.
The Team
James Harris
Founder
George Parry
Club Director
Hope Onderdonck
Club Director
Elle Brasier
Head of Operations
OUR SUSTAINABILITY PLEDGE
We’re committed to supporting our society and environment. When you attend a Change Makers Club event, we pledge to neutralise your carbon footprint. To offset your travel or energy usage we will plant a tree via One Tree Planted. Once mature, the average tree has a net absorption of 30 kg of CO2 per year, which equates to 227 miles of travel by car or 96 hours of office usage. You can see our maths here.
Learn more here: https://onetreeplanted.org/
If you have a question about attendance, please contact me:
George Parry
Club Director, Change Makers Club