An already saturated subscription market is only getting more saturated. And with a hyper-personalised experience, which was once a key differentiator, becoming the expected standard, leaders are under increasing pressure to deliver an exceptional service to hold onto their hard-earned customers.
The challenge is, the 72% of organisations that are operating with legacy technology are fighting a losing battle [Accenture, 2023]. Without the right tools in place, subscription companies are struggling to provide their subscribers with the seamless, scalable and hyper-personalised experience that they have become used to. And with 70% of businesses believing recurring revenue strategies to be the way forward in 2024 [Forbes, 2023], senior product and technology executives have no margin for error.
So, how will you meet your customer’s expectations in a saturated market and drive growth in 2024 and beyond?
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