The Personalization Principle

Virtual Private Roundtable

Wednesday 21st February

2:00pm – 3:00pm EST

“The requirements of a robust technology infrastructure, and a well-conceived tech stack strategy, will make all the difference in a high-velocity, high-volume subscription situation.”


– Forbes [2023]

An already saturated subscription market is only getting more saturated. And with a hyper-personalized experience, which was once a key differentiator, becoming the expected standard, leaders are under increasing pressure to deliver an exceptional service to hold onto their hard-earned customers.


The challenge is, the 72% of organizations that are operating with legacy technology are fighting a losing battle [Accenture, 2023]. Without the right tools in place, subscription companies are struggling to provide their subscribers with the seamless, scalable and hyper-personalised experience that they have become used to. And with 70% of businesses believing recurring revenue strategies to be the way forward in 2024 [Forbes, 2023], senior product and technology executives have no margin for error.


So, how will you meet your customer’s expectations in a saturated market and drive growth in 2024 and beyond?


Senior decision-makers with a focus on Product, Strategy, Growth and Technology within the subscription industry. This discussion will be valuable to you if you’re looking to evolve your offering and move away from a one size fits all experience. 

Attendance is capped to ensure every participant is able to contribute. The meeting is only open to invited participants or those who have been referred by a colleague or our partner, Recurly.


A special thank you to Recurly for their continued support of the Change Makers Club. Recurly is a leading technology-focused company that specialises in subscription and billing platforms for software, media, consumer goods, financial services, and insurance industries. Established over 14 years ago, their vision is to drive businesses to grow their recurring revenue faster, smarter, and stronger. Recurly is trusted by leading brands looking to grow the lifetime value of every subscriber. You can read more about their report here.


All of our roundtables are focused, collaborative and informative. Thanks to a chaired and moderated discussion you will: gain insights and ideas from thought leaders within the subscription economy, benchmark your own plans within a collaborative and confidential environment and network with an exclusive group of senior executives in similar size organisations to you.

The Team

jh profile pic

James Harris


George Parry

Club Director

George Whittington

Club Director

Elle Brasier

Head of Operations



We’re committed to supporting our society and environment. When you attend a Change Makers Club event, we pledge to neutralise your carbon footprint. To offset your travel or energy usage we will plant a tree via One Tree Planted. Once mature, the average tree has a net absorption of 30 kg of CO2 per year, which equates to 227 miles of travel by car or 96 hours of office usage. You can see our maths here.


Learn more here:

If you have a question about attendance, please contact me:


George Whittington

Club Director, Change Makers Club


Tel: +44 (0) 7582256272


Address: 18-20 Huntsworth Mews, Marylebone NW1 6DD