Tech Transformation: The Key to a Scalable Subscription Service

Virtual Private Roundtable
Tues 14th May 2pm – 3pm EDT
“The requirements of a robust technology infrastructure, and a well-conceived tech stack strategy, will make all the difference in a high-velocity, high-volume subscription situation.”


– Forbes [2023]

For subscription organizations, the importance of delivering a tailored and seamless user experience is critical. Technology leaders are finding themselves at a crossroads, balancing the need to innovate their tech stacks to meet the growing expectations of current and new subscribers, without overwhelming their existing resources and talent.


Yet, many find themselves stuck in a cycle of applying band-aid solutions to immediate problems, which may solve issues temporarily but does nothing to support long-term growth and scalability. And with nearly 50% of CxOs reporting that their teams are unable to adapt to change (Forbes 2024), it is clear that this short-sighted approach is limiting their organization’s capability to meet ever evolving demands of their subscribers in a sustainable and scalable manner.


How can you break free from the shackles of temporary fixes to develop a tech stack that addresses changing compliance needs, reduces churn, and most importantly facilitates growth for years to come?



Jeff Sheldon

Senior Vice President of Engineering at Recurly

Read more about Jeff here.

Jeff has an intimate understanding of the subscription market, working with thousands of business to provide subscription management solutions. With over 25 years of experience, Jeff has an invaluable understanding of how to best leverage technology as a strategic leader, looking for new ways to innovate, improve and enhance organizations processes, practices and culture to ensure they reach their targets in an increasingly competitive market.


Senior decision-makers with a focus on Marketing and Growth within the subscription industry. This discussion will be valuable to you if you’re looking to evolve your offering and move away from a one size fits all experience. 

Attendance is capped to ensure every participant is able to contribute. The meeting is only open to invited participants or those who have been referred by a colleague or our partner, Recurly.


A special thank you to Recurly for their continued support of the Change Makers Club. Recurly is a leading technology-focused company that specialises in subscription and billing platforms for software, media, consumer goods, financial services, and insurance industries. Established over 14 years ago, their vision is to drive businesses to grow their recurring revenue faster, smarter, and stronger. Recurly is trusted by leading brands looking to grow the lifetime value of every subscriber. You can read more about their report here.


All of our roundtables are focused, collaborative and informative. Thanks to a chaired and moderated discussion you will: gain insights and ideas from thought leaders within the subscription economy, benchmark your own plans within a collaborative and confidential environment and network with an exclusive group of senior executives in similar size organisations to you.

jh profile pic

James Harris


William Russell

Club Director

George Whittington

Club Director

Elle Brasier

Head of Operations



We’re committed to supporting our society and environment. When you attend a Change Makers Club event, we pledge to neutralise your carbon footprint. To offset your travel or energy usage we will plant a tree via One Tree Planted. Once mature, the average tree has a net absorption of 30 kg of CO2 per year, which equates to 227 miles of travel by car or 96 hours of office usage. You can see our maths here.


Learn more here:

If you have a question about attendance, please contact me:


George Whittington

Club Director, Change Makers Club


Tel: +44 (0) 7582256272


Address: 18-20 Huntsworth Mews, Marylebone NW1 6DD