For subscription organizations, the importance of delivering a tailored and seamless user experience is critical. Technology leaders are finding themselves at a crossroads, balancing the need to innovate their tech stacks to meet the growing expectations of current and new subscribers, without overwhelming their existing resources and talent.
Yet, many find themselves stuck in a cycle of applying band-aid solutions to immediate problems, which may solve issues temporarily but does nothing to support long-term growth and scalability. And with nearly 50% of CxOs reporting that their teams are unable to adapt to change (Forbes 2024), it is clear that this short-sighted approach is limiting their organization’s capability to meet ever evolving demands of their subscribers in a sustainable and scalable manner.
How can you break free from the shackles of temporary fixes to develop a tech stack that addresses changing compliance needs, reduces churn, and most importantly facilitates growth for years to come?
Jeff Sheldon
Senior Vice President of Engineering at Recurly
Read more about Jeff here.
Jeff has an intimate understanding of the subscription market, working with thousands of business to provide subscription management solutions. With over 25 years of experience, Jeff has an invaluable understanding of how to best leverage technology as a strategic leader, looking for new ways to innovate, improve and enhance organizations processes, practices and culture to ensure they reach their targets in an increasingly competitive market.
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