Reimagining the Subscriber Experience

“The requirements of a robust technology infrastructure, and a well-conceived tech stack strategy, will make all the difference in a high-velocity, high-volume subscription situation.”

– Forbes [2023]

With subscriber fatigue at an all-time-high, and new offerings emerging daily, innovation and differentiation have become non-negotiables for subscription-based organizations. And with 70% of consumers willing to leave their current brand for a higher-quality alternative, organisations must sing along to their customer’s tune [Forbes 2023].

The challenge is, around 80% of organizations are still reliant on legacy systems in their service, hindering their growth and transformation initiatives [Forbes 2023]. From inadequate payment processing capabilities to a lack of subscriber analytics, their systems can’t keep up. In order to scale and meet the demands of today’s customers, leaders must reimagine their understanding of what it means to deliver a seamless subscriber experience.

The time to act is now. Product, growth and technology executives with the right tools at their disposal will not only retain their hard-earned consumers but also elevate their services to new heights. How will you leverage technology to create a frictionless experience that retains and satisfies hard-earned consumers?

THOUGHT LEADER

Jeff Sheldon

Senior Vice President of Engineering at Recurly

Read more about Jeff here.

Jeff has an intimate understanding of the subscription market, working with thousands of business to provide subscription management solutions. With over 25 years of experience, Jeff has an invaluable understanding of how to best leverage technology as a strategic leader, looking for new ways to innovate, improve and enhance organizations processes, practices and culture to ensure they reach their targets in an increasingly competitive market.