According to research by McKinsey, the “superstar” digital natives continue to widen the gap against the incumbents. The top 10 percent of $1B+ companies now capture 80% of the profit pool and are 23 times more likely to acquire customers thanks to their insight-driven culture.
2020 will be the most digitally disruptive year to date for the incumbents. Not only is there intense pressure to transform, this is set against a backdrop of changing consumer demands and geo-political concerns that cast a shadow of cyber-security and threaten to disrupt digitalisation plans.
Despite aspirations for a digital future, only 31% of senior executives consider their companies to be insight-driven and only 25% said they feel prepared to make use of data [Accenture 2019].
Risk: How are organisation’s risk profiles changing as they drive their transformation to being insight-driven?
Culture: What are some of the key building blocks in creating an insight driven culture? How has the disruption of COVID-19 affected companies cultural transformations?
Cloud: Where does cloud play in this changing eco-system? Is it a key enabler of this kind of transformation?