In the right conditions, niche Media players can quickly become Ivy-Leaguers overnight. And whilst a great product gets you in the game, what keeps you playing is a great revenue strategy. Maximizing the monetisation of both your sell-side and buy-side audiences is vital.
The challenge for many Media companies is they lack the right sales tools to succeed. 59% are reliant on point solutions which kills agility [Forbes, 2024]. Data siloes propagate. New capabilities can’t be integrated. And shiny new stuff like AI is out of reach. This leaves CEOs and CSOs vulnerable to failure as the market develops and changes at pace.
1. Why is 2024 a key year to get your tech roadmap clarified for sales?
2. What are the key tech stack pillars that support sales automation & AI.
3. How do you build the business case for investing in new sales systems?
A revenue operation that’s ready today, and still relevant in 3-years’ time, is a cornerstone of continuing high growth. In this busy and dynamic sector, how can you remain on the front foot as your market changes and your company grows?
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