Demand for subscriptions has never been higher. And it doesn’t appear to be slowing any time soon, the industry is set to reach a value of $784 billion in the next 3 years [Forbes, 2022]. For marketeers looking to prove their worth, this presents an exciting opportunity to drive growth and boost the bottom line.
But it’s no mean feat. Subscription based businesses are seeing huge influxes of subscribers with unique needs but one thing in common…. The need for a flawless experience. And given 80% are more likely to subscribe to a personalised experience [Forbes, 2022], a one size fits all approach will no longer cut it. Failure to adapt will cause your customers to look to where the grass is greener.
It’s time for marketeers to prove they haven’t bitten off more than they can chew. But subscribers are more volatile than ever, and you must be able to understand them and react quickly to their needs. How do you deliver a flawless experience to capitalise on the demand for subscriptions?
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