Transforming Subscriber Satisfaction into

Lasting Relationships

Virtual, Private Panel Discussion

Thursday 18th May

11:00 – 12:00 BST

A more enjoyable subscriber experience encourages loyalty, increases customer lifetime value, and ultimately boosts revenue growth.”


– “State of Subscriptions” Report [2023]

Demand for subscriptions has never been higher. And it doesn’t appear to be slowing any time soon, the industry is set to reach a value of $784 billion in the next 3 years [Forbes, 2022]. For marketeers looking to prove their worth, this presents an exciting opportunity to drive growth and boost the bottom line.


But it’s no mean feat. Subscription based businesses are seeing huge influxes of subscribers with unique needs but one thing in common…. The need for a flawless experience. And given 80% are more likely to subscribe to a personalised experience [Forbes, 2022], a one size fits all approach will no longer cut it. Failure to adapt will cause your customers to look to where the grass is greener.


It’s time for marketeers to prove they haven’t bitten off more than they can chew. But subscribers are more volatile than ever, and you must be able to understand them and react quickly to their needs. How do you deliver a flawless experience to capitalise on the demand for subscriptions?


Senior decision-makers with a focus on Marketing, Acquisition, Growth and Customer Research within the subscription industry. This discussion will be valuable to you if you’re looking to better understand your subscribers and move away from a one size fits all experience in 2023. 

Attendance is capped to ensure every participant is able to contribute. The meeting is only open to invited participants or those who have been referred by a colleague or our partner, Recurly.


A special thank you to Recurly for their continued support of the Change Makers Club. Recurly is a leading technology-focused company that specialises in subscription and billing platforms for software, media, consumer goods, financial services, and insurance industries. Established over 14 years ago, their vision is to drive businesses to grow their recurring revenue faster, smarter, and stronger. Recurly is trusted by leading brands looking to grow the lifetime value of every subscriber. You can read more about their report here.


All of our roundtables are focused, collaborative and informative. Thanks to a chaired and moderated discussion you will: gain insights and ideas from thought leaders within the subscription economy, benchmark your own plans within a collaborative and confidential environment and network with an exclusive group of senior executives in similar size organisations to you.

The Team

jh profile pic

James Harris


George Parry

Club Director

Hope Onderdonck

Club Director

Elle Brasier

Head of Operations



We’re committed to supporting our society and environment. When you attend a Change Makers Club event, we pledge to neutralise your carbon footprint. To offset your travel or energy usage we will plant a tree via One Tree Planted. Once mature, the average tree has a net absorption of 30 kg of CO2 per year, which equates to 227 miles of travel by car or 96 hours of office usage. You can see our maths here.


Learn more here:

If you have a question about attendance, please contact me:


Hope Onderdonck-Young

Club Director, Change Makers Club


Tel: +44 (0) 7866 680060


Address: 18-20 Huntsworth Mews, Marylebone NW1 6DD