“Growth champions are turning tech innovation into impact by focusing on growth analytics and sales productivity”
– McKinsey 2023
Manufacturing organizations need to rethink the way they interact with their customers. Given that acquiring a new customer is 5 to 25 times more expensive than retaining an existing one [McKinsey, 2023], maximizing the value of your current clients is the first step to ensuring stable, long-term revenue streams.
However, given the smaller sales and marketing teams in manufacturing, doing more with less is critical. Organizations leaning on new technology are reaping the benefits, with CRM boosting sales by 29% and productivity by 34% [Forbes, 2023]. Those failing to do so, are drowning their talent in manual work and diverting their focus away from scaling the business.
Technology is the key to doing more with less and unlocking the potential of your talent. How can you use technology to enhance your teams’ productivity so they can focus their efforts on areas that really matter?
ATTENDEES
Senior sales decision-makers such as Chief Sales & Revenue Officers and VPs of Sales & Revenue within US manufacturing organizations. This discussion will be valuable to you if you’re looking to improve your sales team’s efficiency and make your function future ready.
Attendance is capped to ensure every participant is able to contribute. The meeting is only open to invited participants or those who have been referred by a colleague or our partner, Workbooks.
OUR CLUB PARTNER
A special thank you to Workbooks for their continued support of the Change Makers Club.
Workbooks are a CRM vendor with a deep specialism in manufacturing. In 2024, TechRadarPro rated them as the #2 CRM globally.
THE EXPERIENCE
All of our roundtables are focused, collaborative and informative. Thanks to a chaired and moderated discussion you will: gain insights and ideas from thought leaders in different industries, benchmark your own plans within a collaborative and confidential environment and network with an exclusive group of senior executives in similar size organizations to you.
The Team
James Harris
Founder
George Parry
Club Director
Chloe Vais
Club Director
Elle Brasier
Head of Operations
OUR SUSTAINABILITY PLEDGE
We’re committed to supporting our society and environment. When you attend a Change Makers Club event, we pledge to neutralise your carbon footprint. To offset your travel or energy usage we will plant a tree via One Tree Planted. Once mature, the average tree has a net absorption of 30 kg of CO2 per year, which equates to 227 miles of travel by car or 96 hours of office usage. You can see our maths here.
Learn more here: https://onetreeplanted.org/
If you have a question about attendance, please contact me:
Chloe Vais
Club Director, Change Makers Club