Change Makers presents

Generative AI meets Customer Experience


Tuesday 14th May

12:30 – 15:00 CEST

There’s no doubt that artificial intelligence is the future of customer service.


– Forbes, 2023

Artificial Intelligence (AI) is transforming customer experiences, allowing businesses to gain invaluable insights into customer needs and behaviors. Early adopters have seen AI streamline customer service processes by 20%, boost satisfaction rates by 61% and maximize revenue generating teams by up to $1 trillion [McKinsey, 2024].


Successfully integrating AI into the customer experience requires more than just technology implementation; it demands a company-wide cultural and operational shift. With the impending rise of generative AI directly interacting with customers, organizations face the urgent need to break down silos, align teams, and foster a customer-centric environment.


Learn how to overcome internal barriers and technological complexities to harness AI’s full potential in delivering superior customer experiences that exceed expectations and increase revenue by up to 40% [McKinsey, 2024]. Join industry leaders to explore practical strategies for synchronizing culture, organization, and technology, propelling your organization toward unparalleled customer centricity.


Tim Schönborn – Lead AI at CloudNation


Specializing in data-intensive systems and cloud-native technologies, Tim is at the forefront of innovation in cloud technology and AI. Currently, Tim’s focus lies in harnessing the transformative potential of generative AI for customers.

Siegfried Schallenmueller –  Head of Digital Innovation, EMEA Commercial at AWS


Strong leader with broad experience and expertise in creating new software driven business models, digital transformation, generative AI and IOT. Currently, Siegfried is leading a team of innovation specialists across EMEA, building new capabilities and digital road maps.



The Press Room, A’DAM TOWER

A’DAM TOWER, Overhoeksplein 1, 1031 KS Amsterdam, Netherlands

Perched within Amsterdam’s vibrant cultural heart, A’DAM Tower offers unmatched elegance and panoramic views. Mere moments from the city’s historic core, our spaces blend modern design with breathtaking cityscapes, setting the scene for unforgettable events.

The Press Room, offers a modern cuisine with an international twist and is crafted with fresh, locally-sourced ingredients. The culinary journey doesn’t end with the food; our sommelier has handpicked a selection of fine wines and spirits to complement the menu, ensuring that each sip harmonises with the flavours of the dishes.


Senior decision makers and other top-executives with a focus on data, technology and information across the creative industries. This discussion will be valuable to you if you’re looking to learn how to leverage AI reinvent customer experience.


Attendance is capped to ensure every participant is able to contribute. The meeting is only open to invited participants or those who have been referred by a colleague or our partners, Cloud Nation & AWS.


A special thank you to Cloud Nation and AWS for their continued support of the Change Makers Club.


CloudNation does everything possible to empower people and organizations by harnessing the full potential of the public cloud to realize transformation, growth and impact. Boasting a team of over 50 dedicated consultants armed with 80+ Amazon Web Services certifications, CloudNation has been the driving force behind the success of over 500 satisfied clients since their inception in 2018.


All of our roundtables are focused, collaborative and informative. Thanks to a chaired and moderated discussion you will: gain insights and ideas from thought leaders in different industries, benchmark your own plans within a collaborative and confidential environment and network with an exclusive group of senior executives in similar size organisations to you.

The Team

jh profile pic

James Harris


Will Russell

Club Director
Megan Griffitsh – linkedin photo

Megan Griffiths

Club Director

Elle Brasier

Head of Operations



We’re committed to supporting our society and environment. When you attend a Change Makers Club event, we pledge to neutralise your carbon footprint. To offset your travel or energy usage we will plant a tree via One Tree Planted. Once mature, the average tree has a net absorption of 30 kg of CO2 per year, which equates to 227 miles of travel by car or 96 hours of office usage. You can see our maths here.


Learn more here:

If you have a question about attendance, please contact me:


Megan Griffiths

Club Director, Change Makers Club


Tel: +44 (0) 7941 602227


Address: 18-20 Huntsworth Mews, Marylebone NW1 6DD