In-person private roundtable MAY 24th – 18:00

Haymarket Hotel, 1 Suffolk Place, SW1Y 4HX

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half” 


[John Wanamaker, marketing pioneer]

As Marketing leaders we know that content is crucial to our marketing plans. And most will readily accept that it’s often a case of quantity over quality. In fact, only 31% of marketers say they are successful with content, a stat that hasn’t improved in the past 3 years (CMI, 2021). Worse still, usage is low amongst sales teams, whilst customers report they’re facing a deluge of information.


The problem is, we don’t know which half of our content is wasted. So we continue to produce more whilst our customers report an 18% decrease in purchasing ease for buyers last year (TCA, 2021). Understanding which materials are being utilised and resonating with audiences is vital to manage wasted expense and also create high performing content in future.


If this issue is on your agenda, join us as we explore what the burgeoning data and insights might be able to tell you about your content strategy and stay one step ahead of your customer, competition and sales teams.

Who Should Attend?

Senior marketing decision-makers such as CMOs, Marketing Directors, Heads of Marketing and other marketing-focused executives, with an interest in transforming their marketing process and the growth potential of their organisations.


Attendance is capped to ensure every participant is able to contribute. The meeting is only open to invited participants or those who have been referred by a colleague or our partner, Bigtincan.



A special thank you to Bigtincan for their support of the Change Makers Club. Bigtincan is the leader in sales enablement and marketing software. Their automotive platform provides a better marketing experience and empowers sales teams. An industry leader trusted by pioneering enterprise players, Bigtincan meets industry-specific challenges head on.

Where and when?

24th May – 18:00pm

Haymarket Hotel, 1 Suffolk Place, SW1Y 4HX

What is the experience?

All of our roundtables are focused, collaborative and informative. Thanks to a chaired and moderated discussion you will: gain insights and ideas from thought leaders in different industries, benchmark your own plans within a collaborative and confidential environment and network with an exclusive group of senior executives in similar size organisations to you.

The Team

jh profile pic

James Harris


George Parry

Club Director
PB profile

Philippa Brown

Research Director
henryowen (2)

Henry Owen

Research Director

Will Russell

Research Director
Elle – new photo to use

Elle Brasier

Head of Operations

If you have a question about attendance, please contact me:


George Parry

Club Director, Change Makers Club


Tel: +44 (0) 7715 330012


Address: 18-20 Huntsworth Mews, Marylebone NW1 6DD