Amidst increased competitive and economic pressure, subscriptions are becoming the foundation for businesses looking to grow profitably and sustainably in 2024.
Financial leaders are becoming increasingly burdened by antiquated processes and disjointed systems, stifling their ability to enable subscriber growth. And with as many as 70% of organisations reporting that data remains siloed, technology outdated, and teams disconnected, senior finance leaders are finding themselves hamstrung by inefficient manual processes that hold them back from truly creating value [Accenture, 2023].
With the subscription market set to grow to $2.5 trillion by 2028 [Forbes], opportunity is endless. But the promise of growth will only yield itself to those that are ready for the journey ahead. How will you optimise your finance function to not only match but lead the industry’s pace of growth?
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