As organisations turn their attention to the year ahead, senior executives face a challenging paradox. On the one hand, budgets are tight and headcount is reduced. On the other, customer experience is paramount. In fact, 70% of senior executives say the recovery phase is the greatest opportunity for growth they’ve ever seen [McKinsey, 2020]. These factors are pushing executives to transform customer experience with less resource, and much faster. So how do you maintain pace, operate effectively and deliver for your customer in 2021?


Step forward intelligent automation, a technology that has the potential to bring these competing forces together. According to Gartner, in a little over a year, large-scale organisations expect 70% of customer interactions will involve this emerging technology. They also expect to lower operational costs by 30% in the next 3-years by automating redesigned operational processes to deliver better customer experience, build resilience and drive margin.


As a senior executive tasked with driving performance in 2021, how can you capture the transformational value of automation and drive competitiveness, speed and returns for your company? Join this session to discuss the best approach with your peers and experts to hear what’s working, what’s not and what lies ahead.

Who Should Attend?

Senior decision makers and other top-executives, including industry-wide thought leaders from enterprise level organisations.


Attendance is capped to ensure every participant is able to contribute. The meeting is only open to invited participants or those who has been referred by a colleague or our partners, Blue Prism and Digital Workforce.



Blue Prism and Digital Workforce are the leading service providers specialising in intelligent automation, RPA and AI services on an industrial scale.

What is the experience?

All of our virtual roundtables are focused, collaborative and informative. As a participant you join via video and – thanks to a chaired and moderated discussion – take away actionable ideas to implement within your business and with your customers.


Prior to the virtual meeting taking place, each attendee is interviewed to understand their interests and perspective. Those who register early will also contribute towards the insight report, which will be published prior to the virtual meeting and will be the focus of the discussion.


The Team

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James Harris

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Georgina Hayes

Club Director
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Philippa Brown

Research Director
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Joe Scothern

Research Director
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Matt Hearne

Executive Director

Elle Brasier

Operations Manager

If you have a question about attendance, please contact me:


Georgina Hayes

Club Director, Change Makers Club


Tel: +44 (0) 20 3322 6788


Address: 18-20 Huntsworth Mews, Marylebone NW1 6DD