Companies that use data to make decisions are 58% more likely to beat their revenue goals [Forrester, 2020]. Despite this, less than 50% of corporate strategies currently mention data and analytics as components for achieving their organisational goals [Gartner, 2020].
Using data in your organisation can fundamentally change the value proposition you offer to your customers. We asked hundreds of organisations about their top priorities for their data strategy and the steps they are taking to execute against them. Overwhelmingly, data-driven enterprises are seeing improved customer satisfaction and loyalty as well as increases in margin and market share. What are the patterns and practices we can identify and adopt?
Join us at this exclusive roundtable to discuss with your peers and thought leaders three key questions:
o What’s the right balance between investing in making the most of internal data versus discovering and acquiring external data?
o What does it take for an organisation to feel confident “our data infrastructure is aligned with our data strategy”?
o Real-world stories on how personalisation is influencing customer engagement, and delivering revenue growth.