“The world is witnessing an exponential growth in the amount of data that is being created, captured, copied, and consumed. In 2022, the volume of data worldwide amounted is projected to amount to 97 zettabytes (ZB) and by 2025 this figure will reach 181 ZB.”

[Statista, 2022]

Following the pandemic, businesses would be forgiven for thinking they had weathered the storm and could simply get back on track. However, they are finding they’re under even more pressure than before, from new digitally native competitors to the growing importance of customer experience and instant personalisation needs. These pressures are revealing problems with the existing architecture that they’re operating on.

Traditional cloud architecture can no longer keep up with these growing demands and is proving inherently flawed for current applications, traditional cloud is simply too slow and unwieldy.

As their industries are disrupted by digitally native players, 75% of CFOs are intending to carry out a more agile business system (IHS Markit, 2021), which will rely on a more modern cloud solution. This new system will likely require low latency services with location and time sensitive data processing needs which a traditional cloud solution can no longer keep up with.

These limitations of latency and bandwidth are hampering organisations’ ability to deliver real time solutions, both internally within their organisation and externally to consumers. Edge cloud architecture enables real time data gathering and management that is not possible on traditional cloud architecture. Is your organisation on the cutting edge of its data application?