Change Makers presents

Is customer obsession enough to weather the storm?

34 Mayfair, London


Tuesday 14th March


18:30 – 21:30 GMT

“The single most important thing is to focus obsessively on the customer.”


– Jeff Bezos


Customer-obsessed organisations are winning big, reporting 2.5 times higher revenue growth and 2.2 times better customer retention than average players [Forrester, 2022]. The bottom line is, meet your customers’ expectations or they will shop where the grass is greener.


Trouble is, you can’t invest into every customer relationship, and you shouldn’t. With 80% of your future revenue coming from just 20% of your current customers [Gartner], do not attempt to play the field but instead zero-in on your most valuable consumers.


In today’s economic climate, getting it right matters; 2023 consumers are price-conscious and holding on to their hard-earned cash. Engaging the right customer with the right message at the right time will be critical for success. How do you identify your most valuable 20% and become obsessed with these customers in 2023?


Senior decision makers and other top-executives with a focus on Marketing, CRM, Growth, Digital and Ecommerce working within the retail industry. This discussion will be valuable to you if you’re looking to develop or enhance your organisation’s customer-centric strategy to grow revenue in 2023 and beyond.


Attendance is capped to ensure every participant is able to contribute. The meeting is only open to invited participants or those who have been referred by a colleague or our partner, Ometria.


A special thank you to Ometria for their continued support of the Change Makers Club. Ometria is a Customer Data and Experience Platform that helps retail marketers get on the fastest route to sustainable growth. Combining the data unification and customer insight of a CDP with an experience platform, Ometria unlocks customer loyalty and CRM growth by helping retailers create personalized, cross-channel, marketing experiences their customers love at scale. We are trusted by the fastest-growing retail brands in the world such as Steve Madden, Hotel Chocolat, Sephora UK and Fred Perry.


All of our roundtables are focused, collaborative and informative. Thanks to a chaired and moderated discussion you will: gain insights and ideas from thought leaders in different industries, benchmark your own plans within a collaborative and confidential environment and network with an exclusive group of senior executives in similar size organisations to you.



The Emin Room, 34 Mayfair

34 Grosvenor Square, St Audley Street, London

The Emin Room, located on the first floor above the main restaurant, houses specially commissioned art by celebrated artist Tracey Emin and is filled exclusively with her works, evolving as she adds one-off creations from tapestries to individual bronzes and upholstery, paintings and neons to the collection.

34 Mayfair’s menu is mainly focused on a modern British approach to cooking. Head chef, John Edwards, has created a selection of menus especially for The Emin Room. Seasonality plays a major part in the dishes at 34 Mayfair, and guests will be served a selection of seasonal game, vegetables, fish and meat from a series of carefully crafted menus.

The Team

jh profile pic

James Harris


George Parry

Club Director

Hope Onderdonck

Club Director

Elle Brasier

Head of Operations



We’re committed to supporting our society and environment. When you attend a Change Makers Club event, we pledge to neutralise your carbon footprint. To offset your travel or energy usage we will plant a tree via One Tree Planted. Once mature, the average tree has a net absorption of 30 kg of CO2 per year, which equates to 227 miles of travel by car or 96 hours of office usage. You can see our maths here.


Learn more here:

If you have a question about attendance, please contact me:


George Parry

Club Director, Change Makers Club


Tel: +44 (0) 7715 330012


Address: 18-20 Huntsworth Mews, Marylebone NW1 6DD