“The single most important thing is to focus obsessively on the customer.”
– Jeff Bezos
Customer-obsessed organisations are winning big, reporting 2.5 times higher revenue growth and 2.2 times better customer retention than average players [Forrester, 2022]. The bottom line is, meet your customers’ expectations or they will shop where the grass is greener.
Trouble is, you can’t invest into every customer relationship, and you shouldn’t. With 80% of your future revenue coming from just 20% of your current customers [Gartner], do not attempt to play the field but instead zero-in on your most valuable consumers.
In today’s economic climate, getting it right matters; 2023 consumers are price-conscious and holding on to their hard-earned cash. Engaging the right customer with the right message at the right time will be critical for success. How do you identify your most valuable 20% and become obsessed with these customers in 2023?
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Learn more here: https://onetreeplanted.org/