C u s t o m e r E x p e r i e n c e 3 . 0
Wild Honey, London
Wednesday 11th October
18:30 – 21:30 BST
“In today’s experience economy, companies must put the customer at the center of everything they do, delivering engaging and meaningful experiences across interactions.”
– Forbes, 2023
Today’s customer is firmly in control, and they’ve made it clear: they want exceptional experiences, and will not wait for brands to figure it out. And, given retailers with solid omnichannel engagement retain 89% of their business, using data to craft a 360 view of your customer is key to securing high order values, hiked repeat rates, and heightened lifetime value [Forbes, 2023].
But, the task at hand isn’t a simple one and, with BFCM and the Golden Quarter approaching, the pressure is on. Marketers need to leverage data to predict customer behaviour across 9 channels and then personalise messaging at an individual level. With just 33% of consumers believing brands do a good job at creating relevant experiences [Forrester, 2023], retailers need to do more.
Becoming a winner in today’s fiercely competitive retail arena isn’t easy; staying a winner is even harder. The linchpin lies in forging exceptional CX that transcend typical marketing efforts. How can you leverage technology to take your customer experience to the next level?
ATTENDEES
Senior decision makers and other top-executives with a focus on Marketing, CRM, Growth, Digital and Ecommerce working within the retail industry. This discussion will be valuable to you if you’re looking to better understand how to unlock the value of customer data.
Attendance is capped to ensure every participant is able to contribute. The meeting is only open to invited participants or those who have been referred by a colleague or our partner, Ometria.
OUR CLUB PARTNER
A special thank you to Ometria for their continued support of the Change Makers Club. Ometria is a Customer Data and Experience Platform that helps retail marketers get on the fastest route to sustainable growth. Combining the data unification and customer insight of a CDP with an experience platform, Ometria unlocks customer loyalty and CRM growth by helping retailers create personalized, cross-channel, marketing experiences their customers love at scale. We are trusted by the fastest-growing retail brands in the world such as Steve Madden, Hotel Chocolat, Sephora UK and Fred Perry.
THE EXPERIENCE
All of our roundtables are focused, collaborative and informative. Thanks to a chaired and moderated discussion you will: gain insights and ideas from thought leaders in different industries, benchmark your own plans within a collaborative and confidential environment and network with an exclusive group of senior executives in similar size organisations to you.
THE VENUE
Wild Honey
8 Pall Mall, St. James’s, London
The Wild Honey St James, based right in the heart of the London’s most exclusive and historic district, was awarded a Michelin Star in 2023. The Private Dining Room, designed by interior specialist Jim Hamilton, is ideally positioned and flooded with natural daylight, separated by silk curtains, offering a very exclusive and intimate area.
Wild Honey offers a menu that reflects Chef Anthony Demetre’s love of fusion cooking while preserving elements of the French cuisine. Authenticity and simplicity plays a major part in the dishes served to conserve the highest quality ingredients across a series of carefully crafted menus.
The Team
James Harris
Founder
George Parry
Club Director
Hope Onderdonck
Club Director
Elle Brasier
Head of Operations
OUR SUSTAINABILITY PLEDGE
We’re committed to supporting our society and environment. When you attend a Change Makers Club event, we pledge to neutralise your carbon footprint. To offset your travel or energy usage we will plant a tree via One Tree Planted. Once mature, the average tree has a net absorption of 30 kg of CO2 per year, which equates to 227 miles of travel by car or 96 hours of office usage. You can see our maths here.
Learn more here: https://onetreeplanted.org/
If you have a question about attendance, please contact me:
George Parry
Club Director, Change Makers Club