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"Throwing AI onto a broken workflow is like automating chaos – you just make bad experiences happen faster"
CX Today, 2025
The chances are you’re part of the 75% of customer service leaders under pressure from above to “make GenAI happen” (Gartner, 2025). You’re likely also in the 85% exploring or piloting GenAI in the contact centre (Gartner, 2025). You’ve also seen how easy it is to get this wrong; with 80% of early efforts not yet delivering a meaningful return (McKinsey, 2025).
GenAI success at this stage isn’t about adding another tool, but doing the unglamorous groundwork to prepare you for success: unifying data, rebuilding workflows, and building consensus on compliance, risk, and ROI goals. The one in five organisations that do the prep see up to 4.6x higher customer satisfaction alongside cost reductions (Deloitte, 2025).
So if you’re being propelled towards this hazardous landscape, join us to plot your way to an outcome that satisfies both your board and your customers.
1
"85% of customer service leaders plan to pilot customer-
facing conversational GenAI solution heading into 2026"
[Gartner, 2025]
2
"While >80% of organizations are using or experimenting with GenAI, >80% have yet to see bottom-line impact from it"
[McKinsey, 2025]
An intimate dinner at
Michelin-starred location
City Social, Tower 42, London / 6:30-9:30PM
Jason Atherton’s handsome restaurant on the 24th floor of Tower 42 is dark and moody, with a subtle art deco twist. It boasts impressive views of the City skyline and the menu offers generous modern European dishes including multiple cuts of Cumbrian beef cooked on the Josper grill, from rib-eye to sirloin. The wine list offers an appealing mixture of prices and styles, and there are noteworthy cocktails too.
CMO, Hastings
The discussion was stimulating; the conversation flowed. My thanks also to your partner, who were brilliant.
CFO, Deliveroo
Thank you for an incredible meeting. The guests were genuine C-level people, which is rare. Congrats.
CTO, Trainline
Usually, I am critical of these meetings. But I was pleased to be part of this one. No regrets. It was a great session.
Attendees
Senior CX, IT and Technology leaders
of large, complex organisations
CX, IT and Technology executives and decision-makers from large organisations. Attendance is capped to ensure every participant is able to contribute. The meeting is only open to invited participants or those who have been referred by a colleague or our partner, Deepdesk.
Partner
Deepdesk helps enterprises accelerate transformation today and for the future, redefining CX with their Virtual Agent Platform. Real-time AI Assistants supercharge agents while customer-facing Virtual Agents extend your reach. Seamless integration ensures you move fast, stay agile and deliver impact. It is proven with leading enterprises including Rabobank, VodafoneZiggo and DHL
Address
83 Baker Street
London W1U 6AG
Phone
+44 (0) 20 3322 6788
+44 74962 40006
Contact
Aurora Zimberi
Club Director