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Bright Futures, Complex Legacies
With Martech utilisation at its lowest level ever, is now the time to re-think and release wasted budget?
Join us to explore this topic
17-NOV 2026 | 7-10PM CEST | La Villa Lorraine, Brussels | Senior Marketing, Commerce, Technology, Information and Sales executives, and their teams.
“41% of commerce leaders sadly feel they’re just wasting time with MarTech (because) they’ve got MarTech that’s not fit for purpose”
Sara Richter, CMO at SAP Emarsys
Your customer journey isn’t linear anymore – it’s a dance across channels, devices and moments. Customers now engage across ~10 channels on average, and they’ll switch suppliers if the experience doesn’t carry seamlessly between them, or isn’t personalised (McKinsey, 2025).
But the foundations aren’t keeping up with demands. Budgets are stagnant at 7.7% of revenue (Gartner, 2025). Meanwhile expensive genAI investment is providing little relief or returns, with 81% of the industry piling into the technologies, 70% of which aren’t ready for deployment (Gartner, 2025).
How will you orchestrate a seamless cross-channel experience, and prove the ROI, when your foundations aren’t keeping up?
1
Today, 67% of buyers demand an omnichannel experience - up from just 20% in 2017
[McKinsey, 2025]
2
In a bid to nurture innovation, 29% of European marketing pioneers are prioritizing the adoption of AI capabilities, [Forrester, 2024]
An intimate venue from a two Michelin-starred chef
La Villa Lorraine, Bruxelles / 7:00-10:00PM
The swish Micheline-recommended Villa Lorraine by Yves Mattagne would be quite at home in London or Paris. The establishment is renowned for its tableside service, all of which adds to the experience, as does the attentive service and knockout wine list. Yves is a passion chef who earned his two Michelin stars at the Sea Grill before opening Villa Lorraine.
Exceptional produce like Burgaud duck, seabass and chicken from La Cour d’Armoise farm are crafted classically yet with a refreshing edge. Examples include a juicy chicken breast with aromatic black truffle, while a big-boned gravy, a subtle ravioli stuffed with mashed celeriac and truffle-flavoured chicken legs add a final touch to this culinary feat.
CMO, Hastings
The discussion was stimulating; the conversation flowed. My thanks also to your partner, who were brilliant.
CFO, Deliveroo
Thank you for an incredible meeting. The guests were genuine C-level people, which is rare. Congrats.
CTO, Trainline
Usually, I am critical of these meetings. But I was pleased to be part of this one. No regrets. It was a great session.
Partner
Emarsys is a leading customer engagement platform that empowers businesses to deliver personalised, omnichannel marketing experiences at scale. Through leveraging AI-driven automation, customer data, and real-time insights, Emarsys helps brands build meaningful connections with their customers across email, mobile, social, and web channels.
Address
83 Baker Street
London W1U 6AG
Phone
+44 (0) 20 3322 6788
+44 7828 207 007
Contact
Jouke van der Brug
Club Director NAM