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Bright Futures, Complex Legacies
With Martech utilisation at its lowest level ever, is now the time to re-think and release wasted budget?
Join us to explore this topic
17-FEB 2026 | 7-10PM CEST | La Truffe Noire, Brussels | Senior Marketing, Commerce, Technology, Information and Sales executives, and their teams.
“41% of commerce leaders sadly feel they’re just wasting time with MarTech (because) they’ve got MarTech that’s not fit for purpose”
Sara Richter, CMO at SAP Emarsys
Your customer journey isn’t linear anymore – it’s a dance across channels, devices and moments. Customers now engage across ~10 channels on average, and they’ll switch suppliers if the experience doesn’t carry seamlessly between them, or isn’t personalised (McKinsey, 2025).
But the foundations aren’t keeping up with demands. Budgets are stagnant at 7.7% of revenue (Gartner, 2025). Meanwhile expensive genAI investment is providing little relief or returns, with 81% of the industry piling into the technologies, 70% of which aren’t ready for deployment (Gartner, 2025).
How will you orchestrate a seamless cross-channel experience, and prove the ROI, when your foundations aren’t keeping up?
1
Today, 67% of buyers demand an omnichannel experience - up from just 20% in 2017
[McKinsey, 2025]
2
In a bid to nurture innovation, 29% of European marketing pioneers are prioritizing the adoption of AI capabilities, [Forrester, 2024]
An intimate setting for refined Belgian gastronomy
La Truffe Noire, Brussels / 7:00-10:00PM
Set on the edge of the Bois de la Cambre, La Truffe Noire is one of Brussels’ most established fine-dining addresses. Part of the Gaffi Holding, the restaurant is known for its discreet elegance, warm service, and a dining room that lends itself perfectly to considered conversation. The atmosphere is refined but unpretentious, with a focus on comfort, pace, and attention to detail.
True to its name, La Truffe Noire celebrates classic French-Belgian cuisine with truffle-led signatures and seasonal produce at the core. Dishes are executed with precision and restraint, allowing premium ingredients to speak for themselves, supported by a carefully curated wine list. It’s a setting designed for those who appreciate craftsmanship, discretion, and a dining experience that quietly impresses rather than competes for attention.
CMO, Hastings
The discussion was stimulating; the conversation flowed. My thanks also to your partner, who were brilliant.
CFO, Deliveroo
Thank you for an incredible meeting. The guests were genuine C-level people, which is rare. Congrats.
CTO, Trainline
Usually, I am critical of these meetings. But I was pleased to be part of this one. No regrets. It was a great session.
Partner
Emarsys is a leading customer engagement platform that empowers businesses to deliver personalised, omnichannel marketing experiences at scale. Through leveraging AI-driven automation, customer data, and real-time insights, Emarsys helps brands build meaningful connections with their customers across email, mobile, social, and web channels.
Address
83 Baker Street
London W1U 6AG
Phone
+44 (0) 20 3322 6788
+44 7828 207 007
Contact
Jouke van der Brug
Club Director NAM