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“71 % of consumers expect personalized interactions — and 76 % will walk away if their experience disappoints”
McKinsey, 2024
Expanding subscriptions across Europe presents significant growth opportunities. Success will depend on how effectively organisations act on the ever-growing insights from customers. In 2017, 20% of consumers prioritised a seamless digital experience. Today that share has rocketed to 67% (McKinsey, 2024).
Yet many leaders struggle with fragmented data, incomplete visibility, and siloed systems. Not to mention, the added complexity of operating across diverse markets, from regional payment preferences and tax compliance to meeting the expectations of diverse consumer markets. As a result, only 17% report having adequate customer data to drive meaningful action (Forrester, 2024).
How can you embed customer intelligence into the core of your subscription model enabling smarter decisions, stronger retention, and sustainable growth across borders?
1
Today, 67% of customers demand a seamless omnichannel experience - up from just 20% in 2017 [McKinsey 2025]
2
73% of shoppers are now actively cutting discretionary purchases – including subscriptions
[BCG, 2025]
CMO, Hastings
The discussion was stimulating; the conversation flowed. My thanks also to your partner, who were brilliant.
CFO, Deliveroo
Thank you for an incredible meeting. The guests were genuine C-level people, which is rare. Congrats.
CTO, Trainline
Usually, I am critical of these meetings. But I was pleased to be part of this one. No regrets. It was a great session.
Partner
Recurly is a leading technology-focused company that specialises in subscription and billing platforms for software, media, consumer goods, financial services, and insurance industries. Established over 14 years ago, their vision is to drive businesses to grow their recurring revenue faster, smarter, and stronger. Recurly is trusted by leading brands looking to grow the lifetime value of every subscriber.
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Address
83 Baker Street
London W1U 6AG
Phone
+44 (0) 20 3322 6788
+44 7828 207 007
Contact
Jouke van der Brug
Club Director NAM