“53% of providers who embedded analytics have started driving improved competitive advantage. The accessibility to data not only unravels a series of significant insights but also makes the product desirable”



With a 30% annual growth rate, the number of ISVs is predicted to reach 1 million in 2028 [Forrester] making the already competitive industry only tougher.


Simplifying the analytic complexity and changing technology landscape with flexible, API-based, no cloud lock-in and open platforms, many companies drive a Product Led Growth strategy by leveraging internal analytics to both deliver data-driven insights to their customers and improve their application decision making and development.


The provision of such analytics is proven to drive customer spend, satisfaction and stickiness. But they are difficult to develop, deploy and maintain, which in turn puts pressure on product owners and developers to strike the right balance between cost, development time, and customer demands.


In 2021, what’s the best strategy to bring these three forces together? Join a group of your peers at this private meeting on September 15th where we will be discussing the role of analytics and product differentiation in 2021.

Who Should Attend?

Company founders, CEOs, CTOs, CMOs, CROs and Chief Product Officers as well as senior executives involved in product development and management or customer experience and revenue generation with mid- and large-scale organisations with a technology-enabled proposition.


Attendance is capped to ensure every participant is able to contribute. The meeting is only open to invited participants or those who has been referred by a colleague or our partner, Sisense.


Sisense goes beyond traditional business intelligence by providing organizations the ability to infuse analytics everywhere: embedded in both customer-facing applications and employee-facing workflows. Sisense customers are breaking the barriers of dashboard adoption with Sisense Fusion, the highly customizable, AI-driven analytics cloud platform, that infuses intelligence at the right place and the right time, every time. More than 2,000 global companies rely on Sisense to innovate, disrupt markets and drive meaningful change in the world. Ranked as the #1 BI company in terms of customer success, the company has been named one of the Forbes’ Cloud 100, The World’s Best Cloud Companies, five years in a row.

What is the experience?

All of our virtual roundtables are focused, collaborative and informative. As a participant you join via video and – thanks to a chaired and moderated discussion – take away actionable ideas to implement within your business and with your customers.


Prior to the virtual meeting taking place, each attendee is interviewed to understand their interests and perspective. Those who register early will also contribute towards the insight report, which will be published prior to the virtual meeting and will be the focus of the discussion.


The Team

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James Harris


Camilla Jørgensen

Club Director
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Georgina Hayes

Club Director
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Philippa Brown

Research Director

George Parry

Research Director

Elle Brasier

Operations Manager

If you have a question about attendance, please contact me:


Georgina Hayes

Club Director, Change Makers Club


Tel: +44 (0) 20 3322 6788

Email: ms@changemakersclub.com

Address: 18-20 Huntsworth Mews, Marylebone NW1 6DD