“53% of providers who embedded analytics have started driving improved competitive advantage. The accessibility to data not only unravels a series of significant insights but also makes the product desirable.” [Medium]
With a 30% annual growth rate, the number of ISVs is predicted to reach 1 million in 2028 [Forrester] making the already competitive industry only tougher.
Simplifying the analytic complexity and changing technology landscape with flexible, API-based, no cloud lock-in and open platforms, many companies drive a Product Led Growth strategy by leveraging internal analytics to both deliver data-driven insights to their customers and improve their application decision making and development.
The provision of such analytics is proven to drive customer spend, satisfaction and stickiness. But they are difficult to develop, deploy and maintain, which in turn puts pressure on product owners and developers to strike the right balance between cost, development time, and customer demands.
In 2021, what’s the best strategy to bring these three forces together? Join a group of your peers at this private meeting on October 13th where we will be discussing the role of analytics and product differentiation in 2021.