“Your customers expect you to know them. Expectations set by Google and Amazon. Now they expect the same from every brand, including yours”
Coming out of the last crisis, companies who provided the best customer experience grew the best too; 3X faster than the rest. They understood the importance of staying close to the customer and exceeding their expectations, principles that hold true during the recovery from the pandemic. However, this time the world has gone digital and the consumer’s expectations are much higher.
Speed, resilience and data will be crucial factors. And yet, most still struggle to build data into their business strategies and, conversely, to align their data efforts to the needs of the business. When integrated properly, data accelerates business growth and profitability by improving the processes and empowering the people needed to execute them.
Join us to explore how to become a data led business and discuss the questions below:
#1 Why is building a single customer view crucial for your competitiveness in 2021?
#2 What is the road-map to becoming a data-led business?
#3 How do you get buy-in from the C-Level and from employees?
Who Should Attend?
Senior technology, data and customer experience-focused executives and and other C-Level decision makers from large-scale companies with a laser focus on real time customer experience. Attendance is capped to ensure every participant is able to contribute. The meeting is only open to invited participants or those who has been referred by a colleague or our partner, Snowplow.
WHO’S OUR CLUB PARTNER?
Snowplow is a data delivery platform that collects and operationalizes behavioural data, at scale. We empower you and your team to rise above the difficulties of data delivery and organisation, enabling you to focus on your data journey.
What is the experience?
All of our virtual roundtables are focused, collaborative and informative. As a participant you join via video and – thanks to a chaired and moderated discussion – take away actionable ideas to implement within your business and with your customers.
Prior to the virtual meeting taking place, each attendee is interviewed to understand their interests and perspective. Those who register early will also contribute towards the insight report, which will be published prior to the virtual meeting and will be the focus of the discussion.
The Team
James Harris
Founder
Georgina Hayes
Club Director
Philippa Brown
Research Director
Joe Scothern
Research Director
Matt Hearne
Executive DirectorElle Brasier
Operations ManagerIf you have a question about attendance, please contact me:
Georgina Hayes
Club Director, Change Makers Club