The cost-of-living crisis is taking its toll on subscription giants, and no one is immune. A staggering 64% of consumers are cutting back on their subscriptions to stay afloat during economic uncertainty [KPMG, 2022]. For marketeers looking to prove their worth, this presents an exciting opportunity.
But it’s no mean feat. As customers scrutinise the value of each subscription, providing a flawless experience is critical to ensuring that you are one of their few favourites. And given 80% are more likely to remain loyal to a personalised experience [Forbes, 2023]; a one size fits all approach will no longer cut it.
2023 customers are more volatile than ever and you must be able to understand them and react quickly to their needs. In a saturated market, this will determine your survival. So the question is: How can you remain indispensable in your customers’ minds?
We’re committed to supporting our society and environment. When you attend a Change Makers Club event, we pledge to neutralise your carbon footprint. To offset your travel or energy usage we will plant a tree via One Tree Planted. Once mature, the average tree has a net absorption of 30 kg of CO2 per year, which equates to 227 miles of travel by car or 96 hours of office usage. You can see our maths here.
Learn more here: https://onetreeplanted.org/