Retention Conundrum

Virtual, Private Panel Discussion

Thursday 19th October

11:00- 12:00 BST

“The customer’s perception is your reality.”


– Forbes

The cost-of-living crisis is taking its toll on subscription giants, and no one is immune. A staggering 64% of consumers are cutting back on their subscriptions to stay afloat during economic uncertainty [KPMG, 2022]. For marketeers looking to prove their worth, this presents an exciting opportunity.


But it’s no mean feat. As customers scrutinise the value of each subscription, providing a flawless experience is critical to ensuring that you are one of their few favourites. And given 80% are more likely to remain loyal to a personalised experience [Forbes, 2023]; a one size fits all approach will no longer cut it.


2023 customers are more volatile than ever and you must be able to understand them and react quickly to their needs. In a saturated market, this will determine your survival. So the question is: How can you remain indispensable in your customers’ minds?


Senior decision-makers with a focus on Marketing, Acquisition, Growth and Customer Research within the subscription industry. This discussion will be valuable to you if you’re looking to better understand your subscribers and move away from a one size fits all experience in 2023. 

Attendance is capped to ensure every participant is able to contribute. The meeting is only open to invited participants or those who have been referred by a colleague or our partner, Recurly.


A special thank you to Recurly for their continued support of the Change Makers Club. Recurly is a leading technology-focused company that specialises in subscription and billing platforms for software, media, consumer goods, financial services, and insurance industries. Established over 14 years ago, their vision is to drive businesses to grow their recurring revenue faster, smarter, and stronger. Recurly is trusted by leading brands looking to grow the lifetime value of every subscriber. 


All of our roundtables are focused, collaborative and informative. Thanks to a chaired and moderated discussion you will: gain insights and ideas from thought leaders within the subscription economy, benchmark your own plans within a collaborative and confidential environment and network with an exclusive group of senior executives in similar size organisations to you.

The Team

jh profile pic

James Harris


George Parry

Club Director

Hope Onderdonck

Club Director

Elle Brasier

Head of Operations



We’re committed to supporting our society and environment. When you attend a Change Makers Club event, we pledge to neutralise your carbon footprint. To offset your travel or energy usage we will plant a tree via One Tree Planted. Once mature, the average tree has a net absorption of 30 kg of CO2 per year, which equates to 227 miles of travel by car or 96 hours of office usage. You can see our maths here.


Learn more here:

If you have a question about attendance, please contact me:


Hope Onderdonck-Young

Club Director, Change Makers Club


Tel: +44 (0) 7866 680060


Address: 18-20 Huntsworth Mews, Marylebone NW1 6DD