“Sales leaders must combine the transformative power of AI with the uniquely human capabilities of their sellers to drive high-margin deals.”
Gartner, 2023
Over the last decade, businesses have prioritized driving sales through volume, a strategy that over 70% of today’s buyers say no longer meets their needs [McKinsey, 2023]. Increasingly, it has become clear to sales leaders that a genuine understanding of a buyer’s individual and organizational challenges is the route to success.
However, delivering a personalized, high-quality sales experience at scale is no easy feat. Sales leaders are finding themselves hamstrung by a lack of visibility into both the effectiveness of their initiatives and the performance of their team, meaning too much time is spent on strategic focuses rather than understanding actual sales interactions. And with 83% of sales leaders reporting that their teams struggle to adapt to meet changing customer needs and expectations, the opportunity for increased revenue remains out of reach for many [Gartner, 2023].
With those that are getting it right generating 40% more revenue compared to their competitors, a volume-driven approach is no longer tenable [McKinsey, 2023]. So, how can you leverage AI to scale what doesn’t scale and help your team understand, differentiate, and deliver in a business environment where buyers are more informed and less confident than ever before?
ATTENDEES
Senior decision-makers with a focus on Sales Enablement and Revenue Operations executives within large organizations. This discussion will be valuable to you if you’re looking to identify untapped opportunities and empower your team for hyper-personalized buyer experiences that exceed expectations.
Attendance is capped to ensure every participant can contribute. The meeting is only open to invited participants or those who have been referred by a colleague or our partner, Uniphore.
OUR CLUB PARTNER
A special thank you to Uniphore for their continued support of the Change Makers Club.
Uniphore is a leader in the AI and technology space that helps enterprise-size organizations drive seamless customer experiences and deliver strategic business outcomes from every customer interaction.
THE EXPERIENCE
All of our roundtables are focused, collaborative and informative. Thanks to a chaired and moderated discussion you will: gain insights and ideas from thought leaders within the subscription economy, benchmark your own plans within a collaborative and confidential environment and network with an exclusive group of senior executives in similar size organizations to you.
The Team
James Harris
Founder
George Parry
Club Director
Lily Patterson
Club Director
Elle Brasier
Head of Operations
OUR SUSTAINABILITY PLEDGE
We’re committed to supporting our society and environment. When you attend a Change Makers Club event, we pledge to neutralise your carbon footprint. To offset your travel or energy usage we will plant a tree via One Tree Planted. Once mature, the average tree has a net absorption of 30 kg of CO2 per year, which equates to 227 miles of travel by car or 96 hours of office usage. You can see our maths here.
Learn more here: https://onetreeplanted.org/
If you have a question about attendance, please contact me:
Lily Patterson
Club Director, Change Makers Club