In-person private roundtable MAY 24th – 18:00

Haymarket Hotel, 1 Suffolk Place, SW1Y 4HX

“By 2025, 60% of sales organizations will transition from experience and intuition-based selling to data-driven selling, merging their sales process, sales applications, sales data and sales analytics into a single operational practice”

[Gartner, 2022]

Insights-driven sales and marketing systems are becoming a key differentiator for organisations, as marketers face up to the reality that their current approach may be hindering rather than helping their sales teams.


Prospective customers are facing a deluge of information that is working against both marketing and sales teams, with a reported 18% decrease in purchasing ease for buyers (TCA, 2021). With so much content produced by marketing teams and consumed by prospective buyers, those who can sift through the data on how theirs is performing and gain actionable insights will reap the rewards.


Only 31% of marketers consider themselves “extremely” or “very” successful with content, with no increase in the past 3 years (CMI, 2021). Understanding which materials are being utilised and resonating with audiences will be vital to creating the marketing content of the future. Those who can get real time visibility and insights into how their materials are being used will be a step ahead of their peers, both in terms of their content performance and the positive impact this has on their revenue.


Only 40% of businesses are future fit (Forrester, 2022), outperforming their peers by 2.8 times (Forrester, 2022). How can you ensure your content management is future fit in 2022?

Who Should Attend?

Senior marketing decision-makers such as CMOs, Marketing Directors, Heads of Marketing and other marketing-focused executives, with an interest in transforming their marketing process and the growth potential of their organisations.


Attendance is capped to ensure every participant is able to contribute. The meeting is only open to invited participants or those who have been referred by a colleague or our partner, Bigtincan.



A special thank you to Bigtincan for their support of the Change Makers Club. Bigtincan is the leader in sales enablement and marketing software. Their automotive platform provides a better marketing experience and empowers sales teams. An industry leader trusted by pioneering enterprise players, Bigtincan meets industry-specific challenges head on.

Where and when?

24th May – 18:00pm

Haymarket Hotel, 1 Suffolk Place, SW1Y 4HX

What is the experience?

All of our roundtables are focused, collaborative and informative. Thanks to a chaired and moderated discussion you will: gain insights and ideas from thought leaders in different industries, benchmark your own plans within a collaborative and confidential environment and network with an exclusive group of senior executives in similar size organisations to you.

The Team

jh profile pic

James Harris


George Parry

Club Director
PB profile

Philippa Brown

Research Director
henryowen (2)

Henry Owen

Research Director

Will Russell

Research Director
Elle – new photo to use

Elle Brasier

Head of Operations

If you have a question about attendance, please contact me:


George Parry

Club Director, Change Makers Club


Tel: +44 (0) 7715 330012


Address: 18-20 Huntsworth Mews, Marylebone NW1 6DD