In 2017, McKinsey published that “Higher-performing organizations report a greater variety of actions to monetize data including adding new services to existing offerings and developing entirely new business models — with greater revenue impact”.


However, “data monetization is at an early stage of adoption” [BARC 2019]. Of the analytics products and offerings that are in the market, 65% are in the nascent stages delivering low-sophistication analytics [MIT CISR 2019]. This presents a massive opportunity for takers but also highlights the challenges of recognizing the full value of data.


In this post-pandemic world where competitive pressures are higher and rapid time to market with reliability and scalability are more important than ever, turning data to differentiation, enhanced customer experience and revenue is taking center stage. But customer-facing analytics can be difficult to productize (develop, bring to market, maintain and grow), which in turn puts pressure on leaders and product owners to strike the right balance between resources, customer demands, and forward-looking innovative data experiences.


In 2021, what’s the best strategy to bring these forces together and fulfil the potential that data holds? Join a group of your peers at this private meeting on September 15th to share the best practices in productizing data and analytics, to discuss experience in infusing analytics into products and services, and to learn how the technology landscape is fast changing to enable innovative data experiences.

Who Should Attend?

Senior decision makers and other top-executives, including industry-wide thought leaders from enterprise level organisations.


Attendance is capped to ensure every participant is able to contribute. The meeting is only open to invited participants or those who has been referred by a colleague or our partner, Sisense.


Sisense goes beyond traditional business intelligence by providing organizations the ability to infuse analytics everywhere: embedded in both customer-facing applications and employee-facing workflows. Sisense customers are breaking the barriers of dashboard adoption with Sisense Fusion, the highly customizable, AI-driven analytics cloud platform, that infuses intelligence at the right place and the right time, every time. More than 2,000 global companies rely on Sisense to innovate, disrupt markets and drive meaningful change in the world. Ranked as the #1 BI company in terms of customer success, the company has been named one of the Forbes’ Cloud 100, The World’s Best Cloud Companies, five years in a row.

What is the experience?

All of our virtual roundtables are focused, collaborative and informative. As a participant you join via video and – thanks to a chaired and moderated discussion – take away actionable ideas to implement within your business and with your customers.


Prior to the virtual meeting taking place, each attendee is interviewed to understand their interests and perspective. Those who register early will also contribute towards the insight report, which will be published prior to the virtual meeting and will be the focus of the discussion.


The Team

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James Harris


Camilla Jørgensen

Club Director
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Georgina Hayes

Club Director
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Philippa Brown

Research Director

George Parry

Research Director

Elle Brasier

Operations Manager

If you have a question about attendance, please contact me:


Georgina Hayes

Club Director, Change Makers Club


Tel: +44 (0) 20 3322 6788


Address: 18-20 Huntsworth Mews, Marylebone NW1 6DD