In 2017, McKinsey published that “Higher-performing organizations report a greater variety of actions to monetize data including adding new services to existing offerings and developing entirely new business models — with greater revenue impact”.

However, “data monetization is at an early stage of adoption” [BARC 2019]. Of the analytics products and offerings that are in the market, 65% are in the nascent stages delivering low-sophistication analytics [MIT CISR 2019]. This presents a massive opportunity for takers but also highlights the challenges of recognizing the full value of data.

In this post-pandemic world where competitive pressures are higher and rapid time to market with reliability and scalability are more important than ever, turning data to differentiation, enhanced customer experience and revenue is taking center stage. But customer-facing analytics can be difficult to productize (develop, bring to market, maintain and grow), which in turn puts pressure on leaders and product owners to strike the right balance between resources, customer demands, and forward-looking innovative data experiences.

In 2021, what’s the best strategy to bring these forces together and fulfil the potential that data holds? Join a group of your peers at this private meeting on September 15th to share the best practices in productizing data and analytics, to discuss experience in infusing analytics into products and services, and to learn how the technology landscape is fast changing to enable innovative data experiences.