A I U n v e i l e d
Virtual, Private Panel Discussion
Tuesday 28th November
11:00 – 12:00 GMT
“THE ARTIFICIAL INTELLIGENCE REVOLUTION IS UPON US, AND COMPANIES MUST PREPARE TO ADAPT TO THIS CHANGE.”
– FORBES, 2023
A relevant and consistent omnichannel experience is table stakes in 2023. Organisations need to go beyond this and really get to know their customers, connecting with them on an emotional level. Given emotionally connected customers have CLV scores 2x higher than those only “highly satisfied”, a powerful competitive advantage lies in building an intimate customer-brand relationship [HBR, 2023].
But systems underlying personalisation are often siloed and ineffective resulting in over 50% of consumers thinking that personalisation efforts are off target [Forbes, 2023]. Senior executives remain unaware of the art of the possible when it comes to emerging technologies, perceiving AI solely as a cost-saving tool rather than recognising its transformative ability to solve customer issues at an unprecedented speed and enhance relationships.
This limited perspective is hindering organisations from realising the deeper value that AI holds and many are missing the opportunity to build enduring customer loyalty. How can you leverage AI to make it easier to collect, analyse and act on enormous, varied datasets collected across touchpoints, both physical and digital?
ATTENDEES
Senior finance decision-makers working in Customer, Operations, and Digital within large organisations. This discussion will be valuable to you if you’re looking to build a CX that drives your customers’ most profitable behaviours.
Attendance is capped to 10-12 senior executives to ensure every participant is able to contribute. The meeting is only open to invited participants or those who have been referred by a colleague or our partner, Qualtrics.
OUR CLUB PARTNER
A special thank you to Qualtrics for their continued support of the Change Makers Club. Qualtrics, the leader and creator of the experience management category, is a cloud-native software platform that empowers organisations to deliver exceptional experiences and build deep relationships with their customers and employees.
Qualtrics is trusted with some of EMEA’s biggest brands including KFC, the Post Office, and the NHS.
THE EXPERIENCE
All of our roundtables are focused, collaborative and informative. Thanks to a chaired and moderated discussion you will: gain insights and ideas from thought leaders in different industries, benchmark your own plans within a collaborative and confidential environment and network with an exclusive group of senior executives in similar size organisations to you.
The Team
James Harris
Founder
George Parry
Club Director
Hope Onderdonck
Club Director
Elle Brasier
Head of Operations
OUR SUSTAINABILITY PLEDGE
We’re committed to supporting our society and environment. When you attend a Change Makers Club event, we pledge to neutralise your carbon footprint. To offset your travel or energy usage we will plant a tree via One Tree Planted. Once mature, the average tree has a net absorption of 30 kg of CO2 per year, which equates to 227 miles of travel by car or 96 hours of office usage. You can see our maths here.
Learn more here: https://onetreeplanted.org/
If you have a question about attendance, please contact me:
Lily Patterson
Club Director, Change Makers Club