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“71 % of consumers expect personalized interactions — and 76 % will walk away if their experience disappoints”
McKinsey, 2024
From trial conversions to LTV, upsell, and loyalty – every part of the subscriber lifecycle depends on how well you understand and act on customer signals in the moment. And customer signals have shifted: In 2017, 20% of consumers prioritised a seamless digital experience. Today that share has rocketed to 67% (McKinsey, 2024).
But the data foundations are shaky. 83% of subscription leaders report product data that is incomplete or inconsistent, and fragmented across different systems (Forrester, 2024). Without a unified view, teams can’t anticipate churn, personalise cross-sell offers, or see the real drivers of loyalty.
When retention is the new growth, blind spots are costly. How will you build customer intelligence into the core of your subscriber journey – powering smarter decisions, stronger loyalty, and sustainable growth?
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Today, 67% of customers demand a seamless omnichannel experience - up from just 20% in 2017 [McKinsey 2025]
2
73% of shoppers are now actively cutting discretionary purchases – including subscriptions
[BCG, 2025]
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CMO, Hastings
The discussion was stimulating; the conversation flowed. My thanks also to your partner, who were brilliant.
CFO, Deliveroo
Thank you for an incredible meeting. The guests were genuine C-level people, which is rare. Congrats.
CTO, Trainline
Usually, I am critical of these meetings. But I was pleased to be part of this one. No regrets. It was a great session.
Partner
Recurly is a leading technology-focused company that specialises in subscription and billing platforms for software, media, consumer goods, financial services, and insurance industries. Established over 14 years ago, their vision is to drive businesses to grow their recurring revenue faster, smarter, and stronger. Recurly is trusted by leading brands looking to grow the lifetime value of every subscriber.
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Address
83 Baker Street
London W1U 6AG
Phone
+44 (0) 20 3322 6788
+44 7828 207 007
Contact
Jouke van der Brug
Club Director NAM