“The CPG industry must rekindle growth when it’s scarce, and reduce costs when a lot has already been done”
McKinsey, 2024
Growth in the CPG industry has slowed dramatically to just 2%, and shareholder returns have fallen to the bottom quartile (McKinsey, 2024). In response, executives are prioritising short term cost cutting and margin maximisation. But it’s a downward spiral.
The real issue? A long term lack of investment. Many businesses have been living with the same underlying problems for years; same tech, same processes, same pain points. So why would 2025 be any different? More cost cutting won’t fix a decade-long slump.
The 4% of companies leading in digital transformation are delivering 1.5x higher revenue growth (BCG, 2024). So what can you do to break the mould and catch up with the leaders of the pack?
1
“Shareholder returns in the CPG sector have fallen from the top to the bottom quartile” [McKinsey 2024]
2
“83% of CPG companies rank innovation as a top 3 priority, yet only 3% are ready to deliver” [BCG 2024]
3
“86% of investors want companies to prioritise innovation initiatives”
[BCG 2024]
CMO, Hastings
The discussion was stimulating; the conversation flowed. My thanks also to your partner, who were brilliant.
CFO, Deliveroo
Thank you for an incredible meeting. The guests were genuine C-level people, which is rare. Congrats.
CTO, Trainline
Usually, I am critical of these meetings. But I was pleased to be part of this one. No regrets. It was a great session.
Attendees
CFOs, VPs, Directors of Finance, Technology and Operations in the CPG industry
Attendance is capped to 8 senior executives to ensure every participant is able to contribute. The meeting is only open to invited participants or those who have been referred by a colleague or our partner, Avanade.
Partner
Avanade is the leading provider of innovative digital, cloud and advisory services, industry solutions and design-led experiences across the Microsoft ecosystem. Established over 20 years ago by Accenture and Microsoft, their vision is to advance the world through the power of people and Microsoft.
Address
83 Baker Street
London W1U 6AG
Phone
+44 (0) 20 3322 6788
+44 74962 40006
Contact
Lottie Jones
Club Director