Simplify to Amplify
With Martech utilisation at its lowest level ever, is now the time to re-think and release wasted budget?
Join us to explore this topic
17-Jun 2025 | 7-10PM BST | La Villa Lorraine, Brussels | Senior Marketing, Commerce, Technology, Information and Sales executives, and their teams.
“41% of commerce leaders sadly feel they’re just wasting time with MarTech (because) they’ve got MarTech that’s not fit for purpose”
Sara Richter, CMO at SAP Emarsys
Product-led marketing budgets are shrinking – now at just 6.7% of total revenue, the lowest in five years. CMOs are feeling the squeeze, with 59% lacking the budget to deliver their strategy this year (Gartner, 2025). As pressure mounts, Marketing and Tech leaders are turning to Martech to do more with less.
But the landscape is noisy. Tools are endless, and 30% of Martech spend is wasted on underused or overlapping platforms (Forrester, 2024). This is especially true in Benelux, where tech investment is above average, but confidence in using new tech is below average (Cognizant, 2024).
So how do you cut through the chaos, make the right calls under pressure, and invest in Martech that actually delivers without adding to the waste or complexity that so often comes with it?
1
Today, 67% of buyers demand an omnichannel experience - up from just 20% in 2017
[McKinsey, 2025]
2
In a bid to nurture innovation, 29% of European marketing pioneers are prioritizing the adoption of AI capabilities, [Forrester, 2024]
An intimate venue from a two Michelin-starred chef
La Villa Lorraine, Bruxelles / 7:00-10:00PM
The swish Micheline-recommended Villa Lorraine by Yves Mattagne would be quite at home in London or Paris. The establishment is renowned for its tableside service, all of which adds to the experience, as does the attentive service and knockout wine list. Yves is a passion chef who earned his two Michelin stars at the Sea Grill before opening Villa Lorraine.
Exceptional produce like Burgaud duck, seabass and chicken from La Cour d’Armoise farm are crafted classically yet with a refreshing edge. Examples include a juicy chicken breast with aromatic black truffle, while a big-boned gravy, a subtle ravioli stuffed with mashed celeriac and truffle-flavoured chicken legs add a final touch to this culinary feat.
CMO, Hastings
The discussion was stimulating; the conversation flowed. My thanks also to your partner, who were brilliant.
CFO, Deliveroo
Thank you for an incredible meeting. The guests were genuine C-level people, which is rare. Congrats.
CTO, Trainline
Usually, I am critical of these meetings. But I was pleased to be part of this one. No regrets. It was a great session.
Partner
Emarsys is a leading customer engagement platform that empowers businesses to deliver personalised, omnichannel marketing experiences at scale. Through leveraging AI-driven automation, customer data, and real-time insights, Emarsys helps brands build meaningful connections with their customers across email, mobile, social, and web channels.
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Phone
+44 (0) 20 3322 6788
+44 7828 207 007
Contact
Jouke van der Brug
Club Director NAM