
“Only about 5% of pilots have made it into production with measurable value.”
Forbes 2025
As one of Europe’s most digitally mature nations, The Netherlands is strongly positioned to lead with AI. And that position is now translating into action, with 84% increasing investment in AI to reduce costs, unlock new revenue and reshape how their teams operate [Deloitte, NL CFO Survey, 2026].
But when you need to prove the business case before committing capital, AI creates a new tension for you. Value is hard to predict and attribute, making it difficult for you to move fast enough to capture the opportunity whilst ensuring you deliver ROI. And with 75% of initiatives still failing to move beyond pilot let alone deliver any value [Deloitte NL, 2026], you have some tricky questions to answer:
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What are the priority use cases?
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What skills, operating models, and governance do you need?
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How will this transformation affect your personal brand?
Join us as we address these questions and discuss what steps you can take to deliver AI initiatives both successfully and responsibly in 2026.

1
High performers are generating more than 5% EBIT from AI [McKinsey, 2025].
2
Only 34% are reimagining their business with AI, while 66% are still layering it onto existing processes [Deloitte, 2026]
An intimate dinner at a Michelin-starred location
27th May 2026 // De L'Europe, Amsterdam // 6:30-9:30 PM
Nestled along the Amstel River, De L’Europe offers a luxurious setting for fine dining with historic charm. In the Michelin-starred Flore restaurant, guests enjoy a refined European menu crafted with seasonal ingredients, complemented by expert wine pairings and impeccable service, making for a memorable and intimate dining experience.

CMO, Hastings
The discussion was stimulating; the conversation flowed. My thanks also to your partner, who were brilliant.
CFO, Deliveroo
Thank you for an incredible meeting. The guests were genuine C-level people, which is rare. Congrats.
CTO, Trainline
Usually, I am critical of these meetings. But I was pleased to be part of this one. No regrets. It was a great session.
Partner
Cisco is a global technology company that builds much of the world’s networking and security infrastructure. From routers, switches and optical systems to software, silicon and cloud-managed platforms, Cisco helps organisations connect data centres, clouds and edge environments securely and at scale. Its portfolio underpins internet traffic, critical industries and modern, automated networks.

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Contact
Barney Thompson
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