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“The best products in the world can’t win if the pricing doesn’t flex with the customer”
Tobi Lütke, CEO of Shopify
2025 is a pivotal year. Churn is rising (Deloitte, 2025). One-click cancellations are sweeping through the US and Europe. Giants like Apple and Netflix are using their scale to tighten their grip on consumer attention (Forbes, 2025). The old playbook – more content and personalization – isn’t enough anymore.
What’s changed? Value is being redefined. In the midst of tight economic conditions, 80% of subscribers now prioritize flexible pricing over every other subscription feature (Deloitte, 2024). And yet, pricing is overlooked by executives as a retention driver (PWC, 2024).
So, how do you exchange price for loyalty, not losses? Join us as we explore how smarter pricing rewards the core 20% of your subscribers that drive 80% of your revenue (BCG, 2024).
1
Rising prices will spark a 25% decline in brand loyalty in 2025 [Forrester, 2025]
2
Attracting new subscribers is five times more expensive than retaining existing ones [Forbes, 2025]
CMO, Hastings
The discussion was stimulating; the conversation flowed. My thanks also to your partner, who were brilliant.
CFO, Deliveroo
Thank you for an incredible meeting. The guests were genuine C-level people, which is rare. Congrats.
CTO, Trainline
Usually, I am critical of these meetings. But I was pleased to be part of this one. No regrets. It was a great session.
Attendees
CPOs, SVPs, VPs and other Senior Product, Retention and Subscription leaders
Attendance is capped to 10 senior executives to ensure every participant is able to contribute. The meeting is only open to invited participants or those who have been referred by a colleague or our partner, Recurly.
Partner
Recurly is a leading technology-focused company that specialises in subscription and billing platforms for software, media, consumer goods, financial services, and insurance industries. Established over 14 years ago, their vision is to drive businesses to grow their recurring revenue faster, smarter, and stronger. Recurly is trusted by leading brands looking to grow the lifetime value of every subscriber.
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Address
83 Baker Street
London W1U 6AG
Phone
+44 (0) 20 3322 6788
+44 7828 207 007
Contact
Jouke van der Brug
Club Director NAM