
“The real risk is to have to delay the realisation of synergies”
Sergio Ermotti, CEO of UBS
Communications, Media, and Technology (CMT) are among the hottest sectors for M&A activity, representing 17% of all transactions in 2024 (McKinsey, 2024). When your business completes a transaction, it’s a moment of celebration. But for you and your IT team, it’s where the real work starts.
85% of the value from a CMT merger comes from integrating tech and data (BCG, 2024). However, CMT companies hide some of the worst legacy infrastructure (McKinsey, 2025). And given 70% of integration issues stem from incompatible systems and siloed data (PwC, 2024), finding the skeletons in the server room is crucial for success.
So, how can you achieve seamless integration without spending another year patching APIs?

1
80% of M&A deals which outperformed their sector averages placed significant emphasis on technology [Accenture, 2025]
2
70% of mergers fail to achieve their anticipated synergies because of the challenges of integrating technology and data [Bain & Co, 2025]
CMO, Hastings
The discussion was stimulating; the conversation flowed. My thanks also to your partner, who were brilliant.
CFO, Deliveroo
Thank you for an incredible meeting. The guests were genuine C-level people, which is rare. Congrats.
CTO, Trainline
Usually, I am critical of these meetings. But I was pleased to be part of this one. No regrets. It was a great session.
Attendees
CTOs, COOs, CIOs and CFOs and senior executives in the communications, media and technology services industries
Attendance is capped to 10 senior executives to ensure every participant is able to contribute. The meeting is only open to invited participants or those who have been referred by a colleague or our partner, Avanade.

Partner
Avanade is the leading provider of innovative digital, cloud and advisory services, industry solutions and design-led experiences across the Microsoft ecosystem. Established over 20 years ago by Accenture and Microsoft, their vision is to advance the world through the power of people and Microsoft.

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Jouke van der Brug
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