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“Pricing has become a critical test of organisational agility and customer trust."
Deloitte 2025
Ongoing volatility and geopolitical uncertainty are increasing the need for dynamic, adaptive pricing strategies. Given that a 1% change in price can impact operating profit by around 8%, pricing remains one of your most powerful profit levers (McKinsey, 2025).
But unlocking this is easier said than done. Only 3% of pricing and sales teams operate with real-time, data-informed pricing guidance (Deloitte, 2025). However, the maturing of AI is opening up a real opportunity for the remaining 97%, offering greater access to agile pricing systems that were previously painful to implement.
Join us to explore why 2026 is the year to be on the front foot with your pricing strategy and to discuss how pricing leaders are making better-informed decisions to improve their teams' negotiation outcomes and margins.
1
Over half of pricing leaders say their ability to adjust prices quickly is held back by data shortfalls, a lack of cohesive pricing strategy, and inadequate pricing tools (Deloitte, 2025).
2
86% of CFOs say pricing will become more important to their business performance in 2026 (Deloitte, 2025).
CMO, Hastings
The discussion was stimulating; the conversation flowed. My thanks also to your partner, who were brilliant.
CFO, Deliveroo
Thank you for an incredible meeting. The guests were genuine C-level people, which is rare. Congrats.
CTO, Trainline
Usually, I am critical of these meetings. But I was pleased to be part of this one. No regrets. It was a great session.
Partner
PROS is a leading provider of AI-powered SaaS pricing, CPQ, revenue management and digital offer marketing solutions. With nearly 40 years of industry expertise and a proven track record of success, PROS helps drive profitable growth for global B2B and B2C companies in multiple industries, including airlines, manufacturing, distribution and services. The PROS Platform leverages AI to provide real-time predictive insights that enable businesses to improve sales effectiveness, increase revenue and deliver margin improvements.
Address
83 Baker Street
London W1U 6AG
Phone
+44 (0) 20 3322 6788
+44 7828 207 007
Contact
Barney Thompson
Club Director