
“For over 50% of subscription executives, international growth is seen as the biggest opportunity for their company”
Forbes, 2024
Amid ongoing economic uncertainty, 73% of consumers are cutting back on discretionary spending – including subscriptions (BCG, 2025). Combined with subscriber growth stalling in saturated markets, your biggest opportunity for growth lies beyond borders.
Yet, with 80% of subscription organizations already facing severe project delays from legacy tech debt, international expansion is a technical minefield. The tech foundations beneath expansion are so complex that only 20% of expansion efforts succeed (Harvard Business Review, 2024).
So, how do you overcome complexity at scale, without compromising speed or product focus?

1
Economic uncertainty hit its highest in 100 years in 2025 [McKinsey, 2025]
2
73% of shoppers are now actively cutting discretionary purchases – including subscriptions [BCG, 2025]
CMO, Hastings
The discussion was stimulating; the conversation flowed. My thanks also to your partner, who were brilliant.
CFO, Deliveroo
Thank you for an incredible meeting. The guests were genuine C-level people, which is rare. Congrats.
CTO, Trainline
Usually, I am critical of these meetings. But I was pleased to be part of this one. No regrets. It was a great session.
Attendees
CPOs, SVPs, VPs and other Senior Product, Retention and Subscription leaders
Attendance is capped to 10 senior executives to ensure every participant is able to contribute. The meeting is only open to invited participants or those who have been referred by a colleague or our partner, Recurly.

Partner
Recurly is a leading technology-focused company that specialises in subscription and billing platforms for software, media, consumer goods, financial services, and insurance industries. Established over 14 years ago, their vision is to drive businesses to grow their recurring revenue faster, smarter, and stronger. Recurly is trusted by leading brands looking to grow the lifetime value of every subscriber.
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Address
83 Baker Street
London W1U 6AG
Phone
+44 (0) 20 3322 6788
+44 7828 207 007
Contact
Jouke van der Brug
Club Director NAM