With advanced digital tools transforming insurance, customers now expect personalised and seamless experiences across all channels. Yet, over 40% of insurance customers report dissatisfaction with their current digital interactions [McKinsey, 2023]. And as the industry continues to commoditise, insurers are now in a race to diversify their strategies and offerings to maintain their competitive edge.
The challenge is, many insurers grapple with fragmented customer data and legacy systems, leading to inconsistent experiences across different platforms and the risk of non-compliant policies [McKinsey, 2024]. This disjointed structure not only erodes customer trust but also exposes insurers to significant financial risks and fines. And with customer experience now being a critical predictor of financial success, failing to prioritise seamless interactions is no longer an option.
So, how can you effectively leverage advanced digital tools to deliver a truly omnichannel customer experience that is consistent, trustworthy and personalised?
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